ISoRIS'17
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JAAFAR, JOHANNA ABDULLAH, University Technical Malaysia Melaka, Malaysia
International Conference on Humanities and Technology
- Business and Entrepreneurship
ROLES OF GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK AND GREEN TRUST IN ENHANCING GREEN PURCHASE INTENTIONS AMONG CONSUMERS IN BANDARAYA MELAKA
Abstract
Secretariat of ISoRIS'17,
Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100, Durian Tunggal Melaka MALAYSIA
Fax: 06 3316911 e-Mail: anand@utem.edu.my