UTeM Conference Systems, Malaysia University Conference Engineering Technology

Font Size: 
Capturing New Customer by Using Advertisement on Parking Ticket
Haslinda Musa

Last modified: 2014-10-29

Abstract


Customers purchasing behaviour seems to be the hardest part to measure. They need to be hypnotized by different kind of promoting and advertising strategy to come out with a purchasing decision. This paper discusses on creating awareness among the customers by using a parking ticket. A sense of aroma and also a caption of ‘Smell Me” will be embedded and attach onto the parking ticket to make the customers aware of the offerings advertise through the parking ticket. This study was tested on a survey questionnaire of 300 respondents who passing by the research location which is Sooka Sentral. Based on the results, it is proven that promoting and advertising through parking ticket is relevant to be implemented. 


Full Text: PDF