UTeM Conference Systems, Malaysia University Conference Engineering Technology

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Giving Back Is Always a Good Option
Naziatul Aziah Mohd Radzi

Last modified: 2014-10-29

Abstract


To maintain the sustainability of the operations, any firms or organizations should interact well with their stakeholder by meet their expectations. The tool is strategic CSR. Thus,this paper will review the strategic implementation of CSR by corporate firms and it will divide into several sections. The first section is introduction, then following by the overview of CSR definition. The next section is the importance of CSR to the company and social.Meanwhile, the strategic CSR which cover a dimensions of CSR and CSR critical success factor has also covered in the paper. Include in the paper also a driver or motivation or managers to engage in CSR activities. The final part is conclusion


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