UTeM Conference Systems, Malaysia University Conference Engineering Technology

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Unified theory of Acceptance and Use of Technology (UTAUT): Empowering and acceptance of Technology in Malaysia
Fairus Abu, Juhaini Jabar, Ahmad Rozelan Yunus

Last modified: 2014-10-29

Abstract


Adoption and acceptance technology have been studied several decade ago. Unified theory of acceptance and use of technology (UTAUT) proposed by Vankatesh (2003) is the updated theory researcher use in order to exploring and investigate the behavior of individual towards use and acceptance technology. The original article has already been cited by a large number of studies and hence it appears to have become a popular theoretical choice within the field of information system adoption likewise Malaysia. This paper will explore citation UTAUT theory in Malaysia studies. This Literature review is based on articles relating to UTAUT model studies in Malaysia being identified and observed to have been published in journals from databases EBSCOhost , Emerald, Proquest ,Science Direct and IEEE Explore  between the year 2010-2013.


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